DPC means more car sales online
"If I turn my inventory three times faster than you, I make more money than you do - regardless of profit on any one unit."
Jim Bush, Sales Manager,
Forest Lake, MN
Dealers using DPC drive the hardest-hitting, most complete suite of online inventory listing, publishing and management solutions for today's serious Internet-driven dealerships.
This killer app nails the competition by helping you create and manage the most compelling vehicle sales on the Internet:
- Human voiceover video
- Ad writer and custom comment generator
- A do-it-yourself listing option
- CRM to help manage and close leads
- YouTube, Craigslist and eBay easy lister tools
- Best concern resolution
- And much more!
What's Hot in Online Video
"Even more than how they help me manage inventory and sell vehicles online, I appreciate the very responsive support I get for any of my ideas or needs."
Used Car Manager,
Still not empowering your online vehicle listings with the magic of video? Boy, are you missing the hottest online vehicle-marketing angle going today. Think you've heard this before? You haven't.
- Click rates on online videos are four times static ads - FOUR TIMES!
- Eyeballs stick on video nearly twice as long as static ads - TWO TIMES!
- Video listings present a customized walkaround experience - LIKE BEING THERE!
- Human voiceover hammers home key marketable features - COMPELLING REASONS!
Video gets your online inventory dynamically listed and portrayed where nearly 50% of all walk-in traffic starts its search!
Video is the best way to accomplish a visual impact and captivate consumers.
According to the Online Publishers Association, out of the 80% of viewers who watched an online video ad, more than half took some type of action. That means more clicks and deals for you.
Dealer Profit Center or DPC energized by AULtec, the killer app in online inventory listing and marketing, gives you these competitive advantages. Our relationship with Liquidus, the leading online video marketing company, takes your inventory, images it, lists it online and posts your inventory to all major car-shopping sites, including YouTube, Google and your dealership website.
AULtec can help you build the most dynamic, effective and sticky online video listings in the industry. Take us for a test drive. Contact Skip Murphy at smurphy@AULtec.com.
Social Media Explained
How To Get Started By Using The Social Media Tools
Many dealers - perhaps even you -- are scrambling to understand the power of Facebook, Twitter and LinkedIn. The reality is that all three of these powerful tools help a dealership build social media identity or brand identity. Social media allows a business to reach out and market to its customers as never before.
There is no doubt that this fast-changing landscape affords a chance to be efficient and yet effective in reaching out to your customers. If done properly it will have a positive impact on your business.
There are plenty of old school critics that believe that this is just a passing fancy. Despite these critics, social media can and does influence purchases and helps your business build a fan base.
Dealers can also use these tools to attract and hire new employees. Let's look at each of these top social media networks.
Twitter - Basically, this is an opportunity to communicate with your customers. It gives your business a voice. You can "tweet" all kinds of interesting articles and ideas. Some people have likened this to an ongoing conversation with all of your customers, all at one time.
Facebook - Facebook is used by many people to communicate with family, friends and co-workers. Encourage your employees to be your fans. People use Facebook to replace email and it really makes a good forum for a blog. You can post pictures, video, links and text, which all can be updated at any time. People can respond to the content that is posted and it is visible to all of your friends and theirs. You can add interesting facts about your dealership and your employees. You can offer discounts on oil changes to your friends, etc. You can even display your inventory. The jury may be out on how aggressive you can be with Facebook as an advertising medium. However, you can still look at this as your virtual storefront.
LinkedIn - Considered by many to be the business version of Facebook. People use Facebook to show their personal side and LinkedIn as the career side. From a business perspective, LinkedIn is a way to establish your business's brand. This is also your virtual storefront. You actually can have a personal LinkedIn page and a business page and the two identities can be grown to identify your business and your brand. Again, encourage your employees to link to your site.
How do you use these tools once you have them?
- Develop a strategy for each one of these tools.
- You can release info on new vehicles, positive information that is newsworthy and share information on your dealership.
- Have you sponsored a local charity? Here is where you can post that info.
- Be prepared for feedback once you have posted something.
- Use these opportunities to stay in contact with customers and potential customers.
This is where your media reputation can be monitored. You will have a chance to respond to both negative and positive comments. Remember this all real-time communication.
The opportunity to seek quality employees is a direct result of how your dealership is perceived. The running dialogue you encourage through Twitter, Facebook and LinkedIn allow you address any negatives. Your business reputation will precede you so high-quality employees will seek to work for a great company.
Remember, just having these three tools by themselves means nothing. Using them and keeping the content current and relevant is important.
The social media landscape will evolve over the coming months as the marketplace adjusts to these new and powerful tools. Learn to use these them and encourage your staff to use them.
Social media offer dealerships a way to communicate instantly with many of your customers and potential customers. Be yourself and be honest and genuine and you will learn how to make this an effective part of your online marketing strategy.
In online inventory marketing, the killer app is DPC, energized by AULtec. To get started today contact Skip Murphy at smurphy@AULtec.com or call us Toll Free 1-866-949-9754.